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Vertical Applications
- Financial
Industry -
Stock Trading
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- Hand-held PDAs connected to wireless
networks, accessing information from Stock Exchange servers
- Wireless mobile computing trading from Palm
and Pocket PC by large active investors
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Details...
In Stock Exchanges: The New York stock exchange has
made a significant change to the classical methods used by traders in the
past. No longer do stockbrokers clutching pieces of paper race to phones to
collect orders; now they tap away at hand-held PDAs connected to a wireless
network, accessing information from HP servers. The two-year pilot was begun
in 1995.
It is critical to provide to
stock traders with as much information as they require to close a sale as
quickly as possible. Chicago Mercantile exchange installed a
wireless pilot-project for mobile computing trading in 1996. It was called AUDIT
(Automatic Data Input Terminal). The roll-out of 5000 traders with wireless
PDAs started in 1996.
Sales Force Automation - More and
more brokers are equipping their sales force with wireless-enabled devices
for accessing corporate information of their clients and their stock
portfolio
Brokerage Houses to Consumers:
Recently, with the proliferation
of the Internet, several stock trading information content providers have
started offering most current stock prices to their premium customers on
their palm pilot organizers and other CE-compatible devices.
Various Wireless
Stock Trading Services (Mid 2000)
- Ameritrade
offers trading via Palm™ VII and Palm™ V organizers with OmniSky
service.
- Bank
of Montreal, Veev™ wireless banking service, offers banking, investment
and lifestyle services via Bell Mobility or TELUS Mobility service and phone
with a Phone.com UP Browser.
- Bank
of New York’s broker dealer affiliate, BNY ESI & Co uses SmartServ
Online wireless application.
- Charles
Schwab & Co. offers its PocketBroker service via Palm IIIx and Palm Vx,
with RIM’s Blackberry to follow.
- DLJdirect’s
DLJdirectAnywhere™ is accessible via a wide range of wireless devices,
including Web-enabled cell phones, RIM two-way pagers, Palm VII organizer.
- Discover
Brokerage offers TradeRunner using Palm III or Palm IIIx.
- E-Trade
Group Inc. offers E-Trade Everywhere service.
- Fidelity
Investments offers InstantBroker via a variety of wireless devices,
including RIM Inter@ctive pagers, Palm VII
handhelds and Web-enabled phones.
- J.P.
Morgan offers SynDirect™ Wireless using Palm VII handheld in the U.S. and
WAP-enabled phones in Europe and Asia.
- Morgan
Stanley Dean Witter’s offers TradeRunner on Palm III and Palm IIIx.
- Quick
& Reilly, the discount brokerage division of Fleet Boston Financial
Corp., offers wireless trading over Palm models, Nokia cell phones and
RIM’s Blackberry devices.
- TD
WaterHouse Group, Inc. offers webBroker Wireless on iPaq Pocket PC. It
offers devices and service free-of-charge to company's top 5000 customers.
Soon installing handhelds across branch and field offices. Chose Pocket PC
because TD Waterhouse is a Microsoft-centric shop. TD Waterhouse developers
created HTML interface to fit iPaq's smaller screen.
- w-Trade
Technologies, a company that has assisted many e-tailers and online banks
and brokerages to incorporate wireless trading, including:
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The Wall Street Discount Corp.
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1800DayTrader.com
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Dreyfus Brokerage
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Firstrade
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InvestIn.com Securities
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Investrade
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Merrill Lynch & Co.
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MostActives.com
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Mydiscountbroker.com
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SURETRADE
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WinTrader.com
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R.J. Forbes
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Scotttrade
Royal Bank of Canada, Bank of America
and Citgroup are expected to launch wireless services in the summer of 2000.
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