|
Location-Based Services
(Updated on March 29,
2002 - Incorporating Content Provided By Mike Flom of Portable
Internet)
Applications - Consumer &
Enterprise Perspective
There are literally hundreds of
LBS applications that are being announced almost daily. Some of these
applications are:
-
Destination guides with maps, directions
-
Location-Based Traffic and
weather Alerts
-
Wireless advertising
and electronic coupons
-
Movie, theatre and
restaurant location and booking
-
Store (offering
cheapest prices for brand-name items) location
applications
-
Emerging buddy, child, or car (e.g.
LoJack) finders.
-
Telematics-based Roadside Assistance
- OnStar
from GM and telematics implementations from other auto vendors offer
emergency services that utilize location information (currently
provided by the user but in future, provided by GPS or similar
technologies)
-
Personal Messaging (Live
Chat with Friends)
-
Mobile Yellow Pages
-
Information Services (News, Stocks, Sports)
-
Personalized Content:
Wireless portals may have personal information about the preferences of a
subscriber and may serve (by push) relevant content to that subscriber. In
yet another implementation, the subscriber may obtain (by pull ) content
that is of interest to him/her.
Enterprise applications usually involve
vehicle tracking but may also include navigation. E-911 implementation for
public safety is an FCC mandated service.
|
