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Location-Based Services
(Updated on March 29,
2002 - Incorporating Content Provided By Mike Flom of Portable
Internet)
Market Outlook
Market outlook for
location-based services varies from one study to
another. Primary driver of these
applications is the sheer number of web-enabled phones that are being sold
all over the world and desire on the part of consumers to make on-the-spot
decisions
We are listing conclusions from different reports. Readers
may make their own conclusions b y studying various reports.
Ovum
According to Ovum, the size of the worldwide location-specific market in
2005 would be $20 billion.
Analyses
Analyses , a market research company,
expects location-based
services (which help users get directions or commercial services - nearest
restaurant, theatre, etc.) could generate revenues of 18.5 billion dollars
worldwide in 2006 - lower than hopes of wireless network industry. This is in
the context of $2 billion market in 2001 and overall mobile services market
of 200 billion dollars last year (seems high to MobileInfo). main
conclusions:
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Distribution by region - 31%
in Europe, 22% in USA.
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Consumer market - 77%
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Youth market will lead
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CELLID will succeed in the
short run. In the long run, more accurate technologies such as
Assisted GPS (A-GPS) and Enhanced Observer Time Difference (E-OTD) will
take over. Nokia launched its E-OTD service in Cannes, France in
February 2001.
Driscoll-Wolfe Marketing
& Research Consulting Report
The Driscoll-Wolfe study is based on a nationwide survey of 20,000 households
and a series of focus groups in key U.S. metropolitan areas. The research pro-vided
in-depth information on consumer opinions and preferences. It also gave
projections on consumer interest in wireless Internet services and willing-ness
to pay for equipment and services.
The following are among the wireless Internet services covered in the study:
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Routing Assistance
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Wireless Email
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Location-Based Traffic Alerts
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Personal Messaging (Chat with Friends)
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Mobile Yellow Pages
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Information Services (News, Stocks, Sports)
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Roadside Assistance
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On-Line Promotions
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Locate Friends and Family
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On-Line Purchasing
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Receive Electronic Coupons
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Access Web Sites
For more complete synopsis on
the report, click
here.
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