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M - Commerce
Key Issues
- Evolution: Technology and Business models are constantly evolving which
will demand flexibility and patience on part of all players.
- Customer loyalty: Who will ‘own’ the customer? Partnerships among
players from various industries will be necessary for most, if not all,
m-commerce initiatives, and, in turn, will alter the nature of any one
company to own their own customers.
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Cross-sector knowledge gulf, where the different parties will need to
learn about the functions and limitations of the services provided by the
other players, for example, operators will need to know about content and
applications.
- Moving up the value chain: To respond to market opportunities some
companies have develop subsidiaries in order to react more rapidly to market
challenges. For example, Sonera has developed Sonera Zed, to provide portal
and application management services such as location based mobile yellow
pages as well SmartTrust, to develop secure solution for m-commerce
transactions. And Citicorp has established e-Citi to develop a wireless
access gateway strategy for financial service providers.
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