M - Commerce
Products, Services & Applications Suited for
The criteria for m-commerce services or products
Limited but precise choice
Does not require lengthy and in-depth decision making (appeal to impulsive
The New York Times bestseller list meets all three criteria. It would be
easy to purchase any of the listed books via a wireless device.
Tickets to popular entertainment events, such as concerts, live theatre,
movies, sports events, trade shows, public forums
Mircro-transactions: purchasing a fast food items, such as a soda pop from
a vending machine;
Payment of bills, banking, restaurant bill
According to Ovumís research, there is a lot of uncertainty about which mobile
commerce applications will be successful and make money. The research/consulting
firm classified m-commerce applications into three categories.