M - Commerce

The criteria for m-commerce services or products

• Limited but precise choice
• Predictable availability
• Does not require lengthy and in-depth decision making (appeal to impulsive buying behavior)
• Convenience

Examples:

• The New York Times bestseller list meets all three criteria. It would be easy to purchase any of the listed books via a wireless device.
• Tickets to popular entertainment events, such as concerts, live theatre, movies, sports events, trade shows, public forums
• Mircro-transactions: purchasing a fast food items, such as a soda pop from a vending machine;
• Payment of bills, banking, restaurant bill

Applications
According to Ovum’s research, there is a lot of uncertainty about which mobile commerce applications will be successful and make money. The research/consulting firm classified m-commerce applications into three categories.