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NEWS FLASH
2000 - 28 (August 2000) PRODUCTS, SERVICES & APPLICATIONS Barnes & Noble.com Adopts NetMorf’s M-Commerce Platform After assessing its initial investment in a m-commerce solution wireless phones, Barnes & Noble.com selected NetMorf, Inc.’s m-commerce platform, SiteMorfer™, that supports many wireless devices. By adopting SiteMorfer as its standard platform, the e-commerce site can now enable its customers to browse, select, and purchase books, music, and other items from any handheld device supported by SiteMorfer. In contrast to other wireless Web tools, SiteMorfer not only provides direct data access to the back-end inventory databases and systems but also allows business logic to be applied to individual transactions. SiteMorfer can offer mobile customers a personalized purchasing experience. SiteMorfer enables e-businesses to provide each mobile customer with customized content on their wireless device based on the following data:
Since SiteMorfer is synchronized with inventory databases, it ensures against the customer receiving incorrect information. For more information: www.netmorf.com/news/pressrelease.cfm?news_item_id=46 Mobileinfo Comments and Advisory: A good choice on the part of Barnes & Nobles. We expect lazy users to select and order books, music and similar items while they are relaxing out in no-where land. However, it will be a slow and gradual buildup of demand. Note: This news release may contain forward-looking statements. Readers should take appropriate caution in developing plans utilizing these products, services and technology architectures. All trademarks used in this summary are the property of their respective owners. NEWS
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