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NEWS FLASH
2000 - 28 (August 2000) PRODUCTS, SERVICES & APPLICATIONS NetGenesis Enables Wireless Marketers to Improve Campaign Effectiveness For enterprises that market wireless services, NetGenesis Corp. has announced its latest e-customer intelligence software that analyzes customer behavior over wireless WAP servers. NetGenesis’s Wireless Inframarketing reports will enable Internet enabled companies, from e-retailers to B2B sites, to improve their wireless marketing campaigns, content, and m-commerce services. NetGenesis’s e-customer intelligence software effectively mines and correlates large volumes of customer data stored in WAP servers. Inframarketing provides a clear snapshot of customer activity by tracking each customer’s behavior and providing a predictive analysis (customer profile), which helps e-businesses to target their customers more effectively. In addition, Inframarketing allows these enterprises to measure InfraMetrics. According to NetGenesis, InfraMetrics allow e-businesses to track and measure very specific individual behaviors and clickstream patterns. Benefits of Inframarketing to E-businesses:
For more information: www.netgen.com/news/2000_press_releases/08-09-2000.shtml Mobileinfo Comments and Advisory: A good tool for measuring effectiveness of m-commerce initiatives. Note: This news release may contain forward-looking statements. Readers should take appropriate caution in developing plans utilizing these products, services and technology architectures. All trademarks used in this summary are the property of their respective owners. NEWS
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