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NEWS FLASH 2000 - 30 (August 2000)
(Updated on August 30, 2000)

PRODUCTS, SERVICES & APPLICATIONS

Metrocall and SalesMountian Partners to Deliver Wireless Direct Marketing

To capitalize on the growing demand for location advertising, Metrocall, Inc. and SalesMountain have entered into an agreement to deliver localized Sale Alerts and promotional notifications to Metrocall wireless data and messaging subscribers.

Metrocall subscribers have the option of receiving SalesMountain’s aggregated Sales and specials information on their wireless devices or going online to access SalesMountian’s localized Sales database of over 60,000 active Sales by brand, store, category, or product. In addition, information delivered wirelessly to advanced messaging devices will include product description, pricing, vendor contact information, and retail store location. Subscribers will have access to sales and specials from a comprehensive listing of local brick-and-mortar shops, service providers, and e-tailers in real-time via their wireless devices.

Value-added services such as wireless direct marketing or comparison-shopping services appeals to  those consumers who want the convenience of online research, for products and services, but still prefer to make their purchases offline.

For more information: www.corporate-ir.net/ireye/ir_site.zhtml?ticker=MCLL&script=410&layout=-8&item_id=112766

Mobileinfo Comments and Advisory: In our assessment, this application will be slow in adoption initially but will grow steadily as younger upward-mobile generation starts using new devices.

Note: This news release may contain forward-looking statements. Readers should take appropriate caution in developing plans utilizing these products, services and technology architectures.

All trademarks used in this summary are the property of their respective owners.


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