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NEWS FLASH
2000 - 45 (Dec. 2000) MARKET OUTLOOK Wireless Internet Catching On in North America Even though North Americans have embraced the PC and the wired Internet, they have not been as enthusiastic about using wireless devices for Internet access as their European and Asian counterparts. However, there are indications that this is about to change. According to a recently released survey by Ipsos-Reid for Burntsand, Inc., a solutions integrator, North Americans are starting to use wireless devices for Internet access more readily. The mandate of the survey of 2,500 Canadians and Americans was to determine the use and penetration of wireless communication in the exchange of business information and to assess the environment for m-commerce, said Burntsand. However, it is unclear, in the abstracts of the report, how the authors defined the term ‘m-commerce’. Findings:
Conclusions This survey shows that the majority of North Americans have already been using wireless communication in their business and personal lives, said Tome Healey, chief marketing officer for Burntsand. The report also reveals that users are concerned about security and privacy issues. Perhaps, this is a signal to industry players and enterprises that they will have to place greater importance on security issues before m-commerce will attract a mass market. *Mobileinfo defines m-commerce to mean a monetary transaction conducted via a wireless device. For more information: www.instat.com/pr/2000/cm0005mc_pr.htmMobileinfo Comments and Advisory: Our own hunch is that m-commerce numbers in this study are high. Several other studies show slow adoption and do not support the conclusions reached by Burntsand. To us, wireless e-mail is not same as m-commerce. Danger with simple surveys is that there is no validation of respondent's answers. Notwithstanding this, we believe that m-commerce will take hold gradually and steadily but only after a slow start in the first two years. The vendors should have a long term viewpoint - you can not afford postpone its implementation. Note: This news release may contain forward-looking statements. Readers should take appropriate caution in developing plans utilizing these products, services and technology architectures. All trademarks used in this summary are the property of their respective owners. NEWS
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