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News
Issue #2001 - 15
(Apr. 2001)
(Updated
April 11, 2001)
TECHNOLOGY
NetZero Uses Qualcomm Platform BREW in Wireless Ad Initiative
Marking its entrance into
the wireless field, free Internet service provider NetZero, Inc. is
developing a wireless advertising solution to target advertisements
to wireless devices.
The California based company has begun development of HardCell, a
wireless advertising initiative using Qualcomm’s Binary Runtime
Environment for Wireless (BREW)
platform.
HardCell advertising solution will be available to all types of
mobile application providers, enabling them to generate additional
revenue. Customers will also benefit from the technology as it will
allow them to receive relevant information and act upon it instantly
in such ways as visiting the advertiser’s Web site to calling the
company directly. For the advertiser, it means being able to create
a richer ad experience by including text, color images, and
animation formats.
"The development of HardCell marks the first time the
company will have the opportunity to extend its targeting technology
to mobile devices, which we believe is a key growth market,"
remarked Mark Glodston, chairman and CEO of NetZero.
For more information: http://www.netzero.com/about_us/20010329qualcomm_brew.html
Mobileinfo Comments and Advisory: Brew
is an important development platform for cDMa applications.
Application development platform is moving forward. We only hope
that network infrastructure and consumers are also ready for Hardcell
messages. We are less hopeful of that. We suggest pulled SoftCell
instead of HardCell.
Note: This news release may contain
forward-looking statements. Readers should take appropriate caution in
developing plans utilizing these products, services and technology
architectures. All trademarks used in this summary are
the property of their respective owners.
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