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News
Issue #2001 - 15
(Apr. 2001)
(Updated
April 11, 2001)
ACQUISITIONS,
MERGERS & AGREEMENTS
Wireless Spam Under Attack
Despite efforts to curb
unsolicited e-mail, PC Internet users continue to be plagued with
junk messages. With the proliferation of mobile devices, wireless
Internet users will more than likely not escape the wrath of spam.
Recently, the first incident of wireless spam in the U.S. was
reported by users of AT&T Wireless in Phoenix, Arizona. These
subscribers reported receiving unsolicited text messages from a
mortgage company pitching its services. What has annoyed them is the
realization that they are paying for every unwanted message. A
spokesperson for AT&T Wireless told The New York Times that it
does have filters in place to catch unwanted messages but will
increase its filtering capabilities to prevent future problems.
In the United States, an anti-spam bill has been voted on in the
House of Representatives while a second bill to block wireless spam
has been introduced in Congress.
But even with anti-spam laws, wireless spam will be even more
difficult to track than traditional junk mail. This is due to the
fact that during transmission, when a message travels off the
Internet and is converted to SMS code by the wireless carriers, the
header of the e-mail is stripped away. Without knowing where it came
from, how can you go after the spammer?
(Source The New York Times)
Mobileinfo Comments and Advisory: We
think that this will hurt the wireless advertising and
location-based service adoption. We better spell out rules of the
game.
Note: This news release may contain
forward-looking statements. Readers should take appropriate caution in
developing plans utilizing these products, services and technology
architectures. All trademarks used in this summary are
the property of their respective owners.
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