Beverage and confectionary giant Cadbury Schweppes plc has extended its use of Versatile Mobile Systems’ Sales Supervisor software application to its Spanish operations, Cadbury Dulciora. Versatile’s solution will enable Cadbury’s sales representatives equipped with a Windows-enabled pen tablet to efficiently manage day-to-day tasks, leaving more time to spend with clients and customers.

The Sales Supervisor’s core features include modules for the following:

• Account management, including contact details and pricing policies
• Order taking, from discounts to promotions
• Product management, including promotions and seasonal products
• Market analysis, with competitor analysis and product positioning
• Merchandising, from display layout to SKU positioning
• Service, including customer signatures and contact schedule
• Reporting, including design and distribution

With the deployment of the Sales Supervisor underway, Cadbury Dulciora will be looking to reduce the potential number of delayed, misplaced, lost, incorrect or unsatisfactory processed orders. According to the U.K. application provider, these efficiencies will minimize the time and human resources required in order administration.

"By integrating Versatile’s Sales Supervisor automation tools within their ‘Global Best Practices’ initiative, Cadbury Dulciora will have the advanced sales tracking services necessary to continue to stay ahead of the competition," noted John A. Hardy, chairman and chief executive officer of Versatile.

For more information: http://www.versatilemobile.com/news/041801.html