Digital Network Publishing the Way of the Future, says study
Organizations are wasting nearly $750-billion annually due to
workforce inefficiencies related to publishing digital content,
concluded a study released by management firm A.T. Kearney.
The study on network publishing set out to develop a framework
for how the Internet and emerging technologies in wireless, imaging
and other areas will change the way people and organizations use
digital content. This study focuses on how to improve the
capabilities to capture, manage, and publish digital content and
where organizations could generate additional revenues.
High-tech companies Adobe Systems, Hewlett-Packard Company, and
Nokia along with capital venture firm Mayfield sponsored the study
hoping to identify those areas where they could capitalize on market
opportunities.
Key Insights of the Study
- Knowledge workers waste between 15 and 25 percent of their time
in non-productive publishing activities
- Digital content is a key component to any organization that
wants to stay competitive by being able to disseminate information
internally and externally to all continuants, anytime and anywhere
- New media companies will be among the first movers in the
network publishing market, as they have the means, including the
Internet infrastructure, to develop and distribute content
- Collaborative relationships between all players in the network
publishing value chain—content, software and service providers,
device manufacturers— are crucial to the development of the
network publishing "ecosystem"
The study noted that with network publishing, users would be able
to access interactive content and have a high-quality viewing
experience anytime, anywhere, on any Internet-enabled device. For
publishers, this means only creating the content once and publishing
it anywhere and then updating the information in real-time to keep
it current, accurate, and reliable.
"Network publishing will allow content to be created and
published on any device, ultimately making all information
accessible anywhere," said Anssi Vanjoki, Nokia’s executive
vice president. "Nokia sees networking publishing as the key
driver for the growth of its mobile devices and wireless
platforms."
"Extending network publishing to the wireless world requires
an increasingly complex infrastructure to handle various wireless
devices and the problems associated with limited bandwidth,"
said Robin Vasan, general partner at Mayfield. "We are focusing
our investments on companies that will extend network publishing
into the wireless world."
For more information: http://www.atkearney.com/main.taf?site=1&a=5&b=4&c=1&d=22
Mobileinfo Comments and Advisory: It is good that AT
Kearney is pointing out tremendous waste in digital publishing. Having
recognized that, the study should have tried to make recommendations
on cutting down the inefficiencies. Publishing to the wireless world
can help in specific cases. Emphasis should be on filtering the
useless and low value content from high-value, actionable content that
you need and want when you are mobile. Replicating the experience of
desktop is not the answer.
