Smart Tags Replace Bar Codes at the Supermarket
Bar codes and scanner can do the job, but they’re not that
smart, not as intelligent as smart tags, according to researchers at
the Massachusetts Institute of Technology in Cambridge.
Attach a smart tag to a can of peas, a head of lettuce or a box
of detergent and it will become alive with electronic information,
such as its exact location, shelf life, directions for use, and
recycling. These tags will be part of a network of smart labels
containing tiny microchips, wireless antennas, and even batteries as
flat and flexible as a business card, according to MIT.
Where bar codes can only identify 100,000 manufacturers and types
of products, these tags of the future will identify more than 268
million manufacturers, each with more than 1 million products.
Furthermore, smart tags use wireless radio frequency enabling them
to be read from any angle where bar codes must be scanned head-on,
as stated in a special feature in ‘The Christian Science Monitor.’
MIT Auto-ID Center is developing the key technologies such as the
96-bit electronic product code that will be placed on each tag to
identify the item, along with a Product Markup Language that will
give details about the product.
Devices such as handheld computers, cell phones as well as store
shelves and doorways will be incorporated with scanners that will be
able to retrieve the information from the tags.
MIT is working with about two-dozen companies and industry
organizations, the likes of Motorola, Alien Technology, Gillette,
and Wal-Mart. MIT will define the framework and its partners will
contribute to the microchip, wireless antenna, and battery to make
the smart tags.
Head of the Auto-ID Center Kevin Ashton told The New York Times,
"We are pretty sure we know how to make tags for less than five
cents each. But the cost would have to drop further, probably to
around a penny, to be practical in supermarkets, known for their
razor-thin margins. If the price drops, radio-frequency readers
built into the shelves of the supermarket or the shopping carts may
someday sense each tagged item and keep track of each shopper’s
expenses."
(Additional sources The New York Times and The Christian Science
Monitor)