Mobile Advertising Debate
Last month trade press reported on the first wireless
spam incident in the U.S., but one incident is not going
to push the issue to the forefront of government legislators or, for
that matter, carriers who could take measures to block junk mail if
they deemed necessary.
At the recent Internet World Wireless conference held in New
York, a panel on privacy, however, did have a few words to say on
the subject, according to a report in Asian Business.
The president of Junkbusters, Jason Catlett, said that consumer
fears of being swarmed with unwanted messages has been overblown. He
calls it the ‘Starbucks Scenario’ where every time you pass a
Starbucks, your mobile phone rings to tell you that Starbucks is
offering you a 50-cent discount on a coffee provided you come in
right away. Catlett argues that the cost of broadcasting millions of
coupons to urbanites could never justify the means. In his view spam
would be technologically difficult to develop and hog bandwidth.
Offering the counter argument was the director of wireless
advertising for OmniSky Doug Leeds. He reminded the audience that
spam on the Internet is alive and well today because it works. Leeds
also stressed that the technological challenges of taking spam to
the wireless world were not monumental by any means.
In order to reach a common ground, arguably an open dialogue is
needed; hopefully, before we find ourselves in a place where
technology rather than customer service dictates.
(Source Asian Business)
Mobileinfo Comments and Advisory: We
believe that wireless-based spam can and will happen. We need
legislation, not just goodwill on the part of carriers and