Intel and Microsoft to Accelerate Next Generation Devices
While network infrastructures are being upgraded to 2.5 and
3G technology to deliver to high-speed, two-way data with new
Internet-based multimedia services, Intel Corporation and Microsoft
work together to address the other end of the equation: need for
powerful end-user devices.
The two companies will work together to optimize Microsoft®
Windows Media™ Audio Video and digital rights management (DRM)
technology for the Intel XScale™
microarchitecture utilizing the Intel Integrated Performance
Primitives (IPP).
Released last month, Microsoft Windows Audio and Video 8 provides
cutting edge digital media compression and rights management
capabilities, said Peter Green, general manager for the Handheld
Computing Division of Intel. When optimized for Intel XScale
microarchitecture, it will provide a key solution to manufacturers
for the development of new products with audio and video
capabilities, he added.
Significant to the optimization of Windows Media for Intel
processors is the utilization of Intel IPP, which is a set of
software primitives for the development of multimedia applications.
According to Intel, IPP consists of prewritten functions for
math, image, speech, audio, and video processing that accesses the
advanced capabilities of each Intel processor via highly optimized
assembly language routines. The result is the delivery of
"great" application performance while at the same time
reducing battery consumption.
Microsoft and Intel also plan to utilize the Intel IPP to
optimize Windows Media for the Intel® StrongARM SA-1110 and the
Intel® Pentium® 4 processors.
For more information: http://www.intel.com/pressroom/archive/releases/20010522net_a.htm
Mobileinfo Comments and Advisory: Putting some of these
functions in silicon under a software operating environment is a good
thing for future devices based on these chips.
