News
Issue #2001 - 26 (June 2001)
(Updated June 27,  2001)

INFRASTRUCTURE, PRODUCTS & SERVICES 

Nokia Demonstrates its mPlatform Advertising Solutions

Nokia has demonstrated its mPlatform Advertising solution, a component of the Nokia mPlatform mobile internet middleware system. The solution will enable network operators to manage all aspects of mobile advertising, including targeting, delivery, reporting and billing. Designed as a network independent technology, mPlatform Advertising will support the delivery of everything from simple text advertisements to full motion video clips. Operators will be able to offer customers permission-based, targeted advertisements and sponsored services which reduce the cost of airtime or data transfer. It is part of a wider move by Nokia to develop its expanding infrastructure business by providing both network equipment and value-added software and services.

For more information: http://www.pmn.co.uk/

Mobileinfo Comments and Advisory: It is good to see Nokia to take lead in this area. Mobile advertising business model has more questions than answers. Nonetheless, we do need an infrastructure middleware that addresses critical requirements of delivering permission-based advertising content, reporting and billing. For this, we applaud Nokia in filling a much-need void.

Note: This news release may contain forward-looking statements. Readers should take appropriate caution in developing plans utilizing these products, services and technology architectures.  All trademarks used in this summary are the property of their respective owners.