News
Issue #2001 - 26 (June 2001)
(Updated June 27,  2001)

MARKET OUTLOOK & TRENDS

Fox to Test Mobile Marketing to Kids in Germany

Fox Kids Europe and New York-based AirMedia are developing wireless promotions for Fox entertainment products to reach German teens. The test program will allow teens to use voice commands to order ring tones and graphics for their wireless devices. An estimated 40 percent of German teens have cell phones. (Business 2.0) 

"Big Brother" Wireless Game A Success 
Although the success of the show "Big Brother" in the UK market did not translate to success in the US market, British Telecommunications (BT) is benefiting from the show's translation into a wireless phone game. BT has registered 38,000 players of the game, who have logged over 20,000 hours playing.

For more information: http://www.business2.com/marketing/2001/06/focus_mobile.htm

Mobileinfo Comments and Advisory: It appears to us that interactive games played with remote layers and remote entertainment would provide a faster entry into increased use of wireless data by the younger generation. however, a lot will depend on the pricing model and efficiency of data transmission. . 

Note: This news release may contain forward-looking statements. Readers should take appropriate caution in developing plans utilizing these products, services and technology architectures.  All trademarks used in this summary are the property of their respective owners.