With the approaching
advent of 3G technologies, wireless gaming will become a popular and
lucrative niche market, according to a recent report by independent
market analysts Datamonitor.
In its report, ‘Global Wireless Gaming,’ the U.K. firm
predicts that combined revenues from the U.S., Europe, and
Asia/Pacific markets will grow, from an estimated $950-million in
2001 to $17.5- billion in 2006.
"Operators in Europe and in the U.S. are finally taking
wireless gaming seriously," says Peter Tyson, data monitor
games analyst. "It has taken the dot.com correction and the
threat of loosing popular content to collapsing start-ups for them
to open their wallets and their systems. But now they have, the
industry is starting to thrive."
Revenue Forecasts
Europe's wireless gaming market is currently estimated at
$105-million and will skyrocket to $4.5- billion by 2006, while the U.S. market will grow from just
$20-million today to $3-billion over the same period.
Gaming Population
Asia-Pacific is deemed the wireless gaming capital of the world
with 60 million wireless gamers, accounting for half of the gamers
worldwide. Today 41 million Europeans play games on their mobile
phones and PDAs compared to 22 million Americans. The wireless
gaming population will grow to 224 million in the next five years as
new devices and services bring accessible gaming entertainment to
all.
Gamers’ Profile
"Our research shows wireless users are not playing games
simply to pass time, they choose to play a game over and above other
activities. Wireless games are not simple time wasters but are
actually engaging users with fun content, says Tyson. Even though
more than half of the mobile gamers have PC Internet access, 80
percent of WAP phone users will choose to play their handset board
games over the richer gaming experience offered on their desktops,
he added.
‘Global Wireless Gaming’ offers insight into this nascent
market, covering both mobile phones and PDAs. Issues covered include
the proper business model for wireless gaming; market size and
forecasts segments by wireless networks and business models; user
base, and profiles of industry leading companies.
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