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News
Issue #2001 - 51 (December 2001)
(Updated Dec.
19, 2001)
APPLICATIONS
Mobile Phones Replace Cash
Fast-food giant McDonald's
and international coffee house Starbucks both have launched wireless
initiatives to feed chronically impatient customers. Both companies
are market testing the mobile order and pay solution hosted by
wireless service provider Ontain Corporation of Bellevue,
Washington. With their cell phone in hand, Americans in the Pacific
Northwest can now, with the press of a button, feed their insatiable
need for instant gratification.
McDonald's McQuick
The fast-food chain has launched its McQuick service at three
restaurants in the Seattle area. By clicking on the McQuick Web
site, customers can choose five typical menus and pre-deposit, say,
$10.00 into a McDonald’s account. Now when hunger strikes, they
simply dial the McQuick number, press a couple of buttons to place
their order and then pick it up at an exclusive drive-through
window. Even though prices remain the same, there is a transaction
fee of 15 cents.
Starbucks Express
To avoid those long, early-morning lineups at the local
Starbucks, the coffee establishment has launched Starbucks Express
service at 11 locations in Seattle. The mobile dial-in service is
similar to the one offered by McDonald’s except for the
transaction fee of 25 cents.
"There are people who need to get moving quickly in the
morning and they see it as a convenience," said Anna Saunders,
vice president of Starbucks wireless ventures.
Ontain’s Cashless Service
‘Convenience’ that’s the operative word behind Ontain’s
mobile order and pay or cashless service. The service incorporates
the following features to help merchants "bring speed and
efficiency" to their retail operations:
- Works with virtually any cell phone on the market
- Accepts any form of payment, including debit cards, credit
cards, electronic checks and gift cards
- Captures detailed purchase information and provides a two-way
communication channel between the retailer and their customers
For more information: http://www.ontain.com
(Additional source MSNBC)
Mobileinfo Comments & Advisory: Using
mobile phones for payment is a convenience whose time has come. This
application will fly - shall we say, pay for itself. There are still a
number of issues with payment systems. See our m-commerce
payment page.
Note: This news release may contain
forward-looking statements. Readers should take appropriate caution in
developing plans utilizing these products, services and technology
architectures. All trademarks used in this summary are
the property of their respective owners.
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