Home     |     News     |     Press Releases     |     Newsletter Subscription     |     Tell A Friend

· How to Search   · Tips

 

 Solutions Catalog
 Products & Services
 Vendors
 The Market
 Application Mall
 Business Cases
 Solution Components
 Networks
 Application Development
 System Design
 Resources & Links
 Education
 Professional Services
 Conferences & Events
 Reports & Presentations
 Templates & Aids
 Glossary
 Community Forum
 News
 Topics
 Handheld

 
News
Issue #2001 - 51 (December 2001)
(Updated Dec. 19, 2001)

APPLICATIONS

Mobile Phones Replace Cash

Fast-food giant McDonald's and international coffee house Starbucks both have launched wireless initiatives to feed chronically impatient customers. Both companies are market testing the mobile order and pay solution hosted by wireless service provider Ontain Corporation of Bellevue, Washington. With their cell phone in hand, Americans in the Pacific Northwest can now, with the press of a button, feed their insatiable need for instant gratification.

McDonald's McQuick
The fast-food chain has launched its McQuick service at three restaurants in the Seattle area. By clicking on the McQuick Web site, customers can choose five typical menus and pre-deposit, say, $10.00 into a McDonald’s account. Now when hunger strikes, they simply dial the McQuick number, press a couple of buttons to place their order and then pick it up at an exclusive drive-through window. Even though prices remain the same, there is a transaction fee of 15 cents.

Starbucks Express
To avoid those long, early-morning lineups at the local Starbucks, the coffee establishment has launched Starbucks Express service at 11 locations in Seattle. The mobile dial-in service is similar to the one offered by McDonald’s except for the transaction fee of 25 cents.

"There are people who need to get moving quickly in the morning and they see it as a convenience," said Anna Saunders, vice president of Starbucks wireless ventures.

Ontain’s Cashless Service
‘Convenience’ that’s the operative word behind Ontain’s mobile order and pay or cashless service. The service incorporates the following features to help merchants "bring speed and efficiency" to their retail operations:

  • Works with virtually any cell phone on the market
  • Accepts any form of payment, including debit cards, credit cards, electronic checks and gift cards
  • Captures detailed purchase information and provides a two-way communication channel between the retailer and their customers

For more information: http://www.ontain.com

(Additional source MSNBC)

Mobileinfo Comments & Advisory:  Using mobile phones for payment is a convenience whose time has come. This application will fly - shall we say, pay for itself. There are still a number of issues with payment systems. See our m-commerce payment page.

Note: This news release may contain forward-looking statements. Readers should take appropriate caution in developing plans utilizing these products, services and technology architectures.  All trademarks used in this summary are the property of their respective owners.


NEWS Options:
> Recent Headlines
> Date
> Category
> Press Releases
 

 

 
Home
     |     News     |     Press Releases     |     Newsletter Subscription     |     Tell A Friend

Copyright © 1999 - 2001.  All Rights Reserved. 
Reproduction of any material from the MobileInfo.com website or its newsletters without written permission is strictly prohibited.