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News
Issue #2002 - 04 (January 2002)
(Updated Jan.
30, 2002)
ACQUISITIONS,
MERGERS & AGREEMENTS
Top Three Handset Makers Report Q4
Earnings
The three big mobile device
makers, Nokia, Motorola, and Ericsson, reported their fourth quarter
results last week, marking the end to a year that saw the first-ever
decline of handset sales. The year ahead is shaping up to be a
critical one for the mobile-phone industry. The prevailing sentiment
among executives of the big three was one caution in the short term
and optimism in the long term.
Nokia
Nokia, the world’s largest mobile-phone maker, reported
better-than-expected results for the fourth quarter in its handset
division.
Finnish handset maker bolstered its share of the mobile-phone
market to 37 percent last year from 32 percent a year earlier.
However, the company expects first-quarter sales for 2002 to decline
as much as 10 percent from the same quarter last year. In the second
quarter it said it expected growth of over 10 percent, rising higher
in the second half of the year.
Operating profit from the mobile phone division rose 2 percent to
1.48-billion euros, as sales remained the same at 6.7-billion euros.
"We achieved significant market share gains, maintaining
excellent profitability in our mobile phone business," said
Nokia’s CEO Jorma Ollila.
Nokia expects the industry to sell between 420 million to 440
million handsets this year, as consumers replace existing phones
with those that allow faster access to the Internet.
Motorola
The second-largest handset maker Motorola reported that it had
17 percent of the worldwide handset market in the last quarter of
2001, up two percentage points, and maintained its leading market
share in China.
Although Motorola handset sales were down overall, sales figures
were up very significantly in the fourth quarter, said Mike
Zafirovski, Motorola’s president of the Personal Communications
sector.
The handset division reported sales of $3.0-billion, down 14
percent from a year earlier. The unit’s operating profit,
excluding special items, at $189-million, was up from $83-million
last year.
Motorola’s chairman and CEO Christopher Galvin said,
"While we expect to incur losses in the first and second
quarters of 2002, we expect to return to profitability in the second
half of the year and be profitable for the full year, barring any
unforeseen political or economic disruptions."
Motorola predicts industry handset shipments in 2002 will be
around 420 million units. However, if the global market improves
during the second half of 2002, totals could be higher, the company
said.
Ericsson
The third largest handset maker Ericsson reported selling
approximately 390 million handsets in 2001, close to its forecasted
400 million. In 2002, the company anticipates a 10 percent increase,
driven by increased availability of replacement phones with GPRS,
Bluetooth, color screens and multi-media messaging.
The company’s new joint venture, Sony Ericsson Mobile
Communications, sold 6.8 million phones, generating sales of
9.7-billion Swedish crowns. The lower unit volume and higher average
sales price reflect a product strategy that primarily focuses on
high-end models, resulting in lower volumes, the company said.
However, the Swedish company believes that doors will open for the
new joint venture as the market for mobile multi-media products
continues to develop.
We are now in a much stronger position to capitalize on market
opportunities and restore profitability in 2002. Although the market
will be particularly challenging in the beginning of 2002, we
maintain our objective of over 5 percent operating margin for the
full year, said
For more information: http://www.nokia.com
http://www.motorola.com
http://www.ericsson.com
Mobileinfo Comments & Advisory: Handset
market is an important indicator of the growth of cellular voice services.
To the extent that this market had a minor dip in a very uncertain economic
environment was expected by serious analysts, including your humble analyst
writing this piece. While there is room for growth for increasing the
subscriber pace still, the pace of growth during the next several years will
be more modest. Introduction of newer devices with multimedia will help to
improve demand and margins, but only a small percentage of existing
subscriber base may turn over their handsets for newer ones. We have not
reached maturity or a stable form factor in handsets that can be easily
upgraded on the air for newer functionality on newer networks. Frustration
of the users to change handsets and learn new user interface will continue
to affect the pace of adoption. Can vendors do anything about it? Yes, they
can bury their corporate pride and establish standard form factor and user
interface. They should use personal experience and business value of a
handset as a marketing differentiator and not the handset itself. There is a
lesson in Nokia's gold-studded handset announced recently - just change the
brain every often to give it a new personality and enriched functionality.
Note: This news release may contain
forward-looking statements. Readers should take appropriate caution in
developing plans utilizing these products, services and technology
architectures. All trademarks used in this summary are
the property of their respective owners.
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