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News
Issue #2002 - 10 (March 2002)
(Updated Mar. 13, 2002)

TECHNOLOGY

Alatto Launches Multimedia Greeting Cards for Mobile Phones

Alatto Technologies Ltd. has launched ZipCards, which the company describes as a library of greeting cards which takes advantage of MMS standards.

Using any MMS-enabled mobile phone, users will be able to send and receive rich multimedia greeting cards composed of animated color images and audio clips. ZipCards can be sent from handset to handset, from Internet sites to handsets or as e-mails between users.

Building on the mass popularity of SMS, MMS, with its richer user experience, will obviously allow operators to significantly broaden their service package to include offerings such as ZipCards, said Neil Flanagan, head of product development at Alatto. "ZipCards will help mobile operators to generate new revenue streams from existing customer bases in addition to attracting new customers," he added.

Features of ZipCards

  • Based on Alatto’s proprietary C-Spark software
  • Available in over 200 different designs
  • Typical file size — 10 KB
  • Ideal for GSM, GPRS and UMTS networks
  • Compatible with existing and future handset standards

For more information: http://www.alatto.com

Mobileinfo Comments & Advisory: An interesting MMS application that will become increasingly popular among younger generation first. Those in a hurry and very mobile may find it an attractive alternative to paper greeting cards.

Note: This news release may contain forward-looking statements. Readers should take appropriate caution in developing plans utilizing these products, services and technology architectures.  All trademarks used in this summary are the property of their respective owners.


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