Ticketing and customer service representatives will don Xybernaut’s Mobile Assistant V (MA V) wearable computers to sell tickets to fans in and around the SkyDome, augmenting the existing ticket windows and kiosks.

The mobile solution, which the team refers to as Cyber Selling, is part of its marketing strategy, ‘Taking Baseball to the People,’ in an effort to boast attendance and reduce scalping.

The mobile solution involves equipping each customer service rep with a wearable mobile computer configured with wireless connectivity, a flat panel display, which is touch-screen enabled, mobile credit card processing equipment and integrated with the team’s existing databases for access to ticketing and other information.

Early in 2001, the Blue Jays began evaluating the mobile solution to assess the ROI.

"Once we reviewed the results of the evaluation period, we realized that many other operations could be enhanced by providing access to critical data when and where our employees need it," explained Paul Allamby, senior vice president of marketing and sales for the Blue Jays.

This includes an effort to reduce scalping. By purchasing tickets from the team’s Cyber Selling agents, fans can be assured that their ticket price will not be marketed up and their tickets are authentic.

For more information: http://www.xybernaut.com