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News
Issue #2002 - 16 (April 2002)
(Updated Apr. 24, 2002)

MARKET OUTLOOK & TRENDS

Senior Executives Need Wireless Education, survey says

Senior executives do not understand the benefits of wireless technology, according to a global survey of 650 senior executives conducted by Deloitte Consulting.

Of the respondents, 51 percent do not understand the benefits and uses of wireless technology, while 20 percent believe the technology has not developed sufficiently for business yet. Deloitte says this lack of understanding is the primary reason for its slow adoption.

The on-line survey revealed that while senior executives have limited understanding of how their business could benefit from wireless technology, 75 percent of the employees said they believe their organization could benefit from the technology.

Impact of Wireless Tech in Business

  • Only 30 percent said that wireless technology had a minor impact within their organization.
  • Over 93 percent of executives use wireless technology for voice calls only.
  • In four years, 51 percent of the respondents expect to be using wireless PDAs; 49 percent, wireless LANs; and 44 percent, wireless data for e-mail and information exchange.

When asked what companies need to do, Martin Dunsby, leader of Deloitte Consulting’s global wireless initiative, said companies need to identify how they can benefit from the technology and "develop a top-down corporate policy on wireless", with "employees choosing their wireless technology for work purposes."

By doing so, corporations would realize that "they are not only missing out on the benefits to be gained but could also be courting unrecognized risk," he added.

For more information: http://www.dc.com

MobileInfo.com’s Comments & Advisory:  Deloitte's survey findings are not much of a news to us. It confirms what was obvious. Business automation strategists and planners must ring in the dollars behind their wireless project plans. The industry must solve its problems, demonstrate true business value and become more credible before it gets their attention. Please note that we are talking about enterprise wireless data (B2B and B2E) market. 

Note: This news release may contain forward-looking statements. Readers should take appropriate caution in developing plans utilizing these products, services and technology architectures.  All trademarks used in this summary are the property of their respective owners.


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