News
Issue #2002 - 17 (May 2002)
(Updated May 1, 2002)

APPLICATIONS & DEVELOPMENT

Adobe Announces GoLive - Visual Authoring Tool for Wireless Web

Nokia Developer's Suite for MMS and Adobe GoLive 6.0 Extend Toolset for Wireless Authoring

Adobe Systems Incorporated, recently announced a new wireless authoring module for Adobe® GoLive® 6.0 that enables designers and developers to easily create and adapt visually engaging Web content for Nokia mobile phones. Developed by Nokia and supporting the Symbian operating system, it is the first visual authoring application for Multimedia Messaging Service (MMS) wireless technology.

Demonstrated at the Symbian Developer Expo in London this week, the Nokia Developer's Suite for MMS extends the powerful wireless authoring capabilities within GoLive. Developers can create services that can now include audio, images, and video with text, transforming messages into rich media experiences.

"My clients expect us to create compelling content that leverages MMS to its fullest potential," said Tim Nilson, president and CTO of Run Media, which develops and manages wireless entertainment portals for major media companies and carriers. "GoLive, in conjunction with the Nokia Developer's Suite for MMS, streamlines the content production process by allowing us to visually author SMIL content and MMS message components, as well as prepare messages for over-the-air delivery. The ability to preview content in GoLive saves us time and money, and ensures that my clients' messages and brand identities are consistent across all mediums."

"The merging of rich media and wireless devices is a vital component of Nokia's strategy, and new standards such as MMS mean mobile users will have access to increasingly richer personalized content regardless of time and place," said Jouko Hayrynen, vice president, Forum Nokia. "Now, with Adobe GoLive and the Nokia Developer's suite for MMS, developers and content creators will be able to generate wireless content as a natural part of the service creation cycle."

Adobe entered the mobile market with the introduction of the Acrobat® Reader® for Palm OS® and Pocket PC. Adobe GoLive 6.0 is a key part of the content creation process for the Web and wireless devices, and is integrated with Acrobat, After Effects®, Illustrator®, InDesign®, LiveMotion™, Photoshop® 7.0, and Adobe Premiere®.

Nokia Developer's Suite for MMS is available for Adobe GoLive 6.0 at no cost by downloading from www.forum.nokia.com.

For more information about GoLive, please visit www.adobe.com/golive.

MobileInfo.com’s Comments & Advisory:  Adobe does have extensive expertise in allowing development of universal content for graphically-rich presentations. Therefore, on the surface, MMS does lend itself to Adobe's GoLive's potential. Our major concern is the efficiency of using GoLive for creating MMS content. You need a tool that is nimble and highly bandwidth efficient. If pdf and eps file sizes are indicators of GoLive file sizes, it will be very expensive to send these files across a wireless network. Therefore, we would caution developers to invest time in optimization rather than creating content in a hurry that nobody can afford to pay for. In fact, our assessment is that it will not be the lack of development tools that will come in the way of MMS deployment. It will be cost of transportation of MMS traffic.

Note: This news release may contain forward-looking statements. Readers should take appropriate caution in developing plans utilizing these products, services and technology architectures.  All trademarks used in this summary are the property of their respective owners.