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News
Issue #2002 - 17
(May 2002)
(Updated May
1, 2002)
INFRASTRUCTURE, PRODUCTS & SERVICES
DoCoMo’s i-mode Travels to
France
NTTDoCoMo continues to
expand its i-mode community in Europe: beginning in Germany, then
moving into Belgium and the Netherlands, and now into France.
The Japanese carrier has inked a 10-year licensing agreement with
Bouygues Telecom, France’s third largest carrier, making it the
first carrier to license the technology which has not received
investment capital from DoCoMo.
By the end of the year, Bouygues will launch the service on its
GPRS network, and later on its UMTS network if the carrier is
granted a 3G license in France.
Both KPN Mobile of the Netherlands and AT&T Wireless of the
U.S., of which the Japanese carrier has a substantial stake, are
launching i-mode services.
According to Keiji Tachikawa, CEO of DoCoMo, the service has
already been successfully deployed by KPN Mobile’s Germany
subsidiary E-Plus, with its subsidiaries in the Netherlands and
Belgium to follow, and by AT&T Wireless in America.
DoCoMo’s i-mode Internet-access software has taken Japan by
storm, attracting 32 million users, but will it appeal to Europeans,
who still remember the failed mobile Internet service, or WAP,
launched two years ago, and Americans, for whom high-speed Internet
is synonymous with the PC? Regardless, its impact will, more than
likely, shape what other European and American carriers offer their
customers.
For more information: http://www.nttdocomo.com
MobileInfo.com’s Comments & Advisory: It was
expected that i-Mode would invade Europe and North America this
year. We are anxiously watching the adoption rate. Our gut feel
tells us that i-mode will not fare as well in Europe as it did in
Japan. Prognosis for North America is even more pessimistic.
Remember, our only criteria to measure success is the ARPU generated
by i-mode. If Europeans adopt the entire business model of i-mode
(we mean the price, primarily), it might be a different story.
Note: This news release may contain
forward-looking statements. Readers should take appropriate caution in
developing plans utilizing these products, services and technology
architectures. All trademarks used in this summary are
the property of their respective owners.
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