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News
Issue #2002 - 17 (May 2002)
(Updated May 1, 2002)

INFRASTRUCTURE, PRODUCTS & SERVICES

DoCoMo’s i-mode Travels to France

NTTDoCoMo continues to expand its i-mode community in Europe: beginning in Germany, then moving into Belgium and the Netherlands, and now into France.

The Japanese carrier has inked a 10-year licensing agreement with Bouygues Telecom, France’s third largest carrier, making it the first carrier to license the technology which has not received investment capital from DoCoMo.

By the end of the year, Bouygues will launch the service on its GPRS network, and later on its UMTS network if the carrier is granted a 3G license in France.

Both KPN Mobile of the Netherlands and AT&T Wireless of the U.S., of which the Japanese carrier has a substantial stake, are launching i-mode services.

According to Keiji Tachikawa, CEO of DoCoMo, the service has already been successfully deployed by KPN Mobile’s Germany subsidiary E-Plus, with its subsidiaries in the Netherlands and Belgium to follow, and by AT&T Wireless in America.

DoCoMo’s i-mode Internet-access software has taken Japan by storm, attracting 32 million users, but will it appeal to Europeans, who still remember the failed mobile Internet service, or WAP, launched two years ago, and Americans, for whom high-speed Internet is synonymous with the PC? Regardless, its impact will, more than likely, shape what other European and American carriers offer their customers.

For more information: http://www.nttdocomo.com

MobileInfo.com’s Comments & Advisory:  It was expected that i-Mode would invade Europe and North America this year. We are anxiously watching the adoption rate. Our gut feel tells us that i-mode will not fare as well in Europe as it did in Japan. Prognosis for North America is even more pessimistic. Remember, our only criteria to measure success is the ARPU generated by i-mode. If Europeans adopt the entire business model of i-mode (we mean the price, primarily), it might be a different story. 

Note: This news release may contain forward-looking statements. Readers should take appropriate caution in developing plans utilizing these products, services and technology architectures.  All trademarks used in this summary are the property of their respective owners.


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