interVue leverages handheld technology to provide a Web-based framework for capturing, consolidating, and analyzing real-time customer survey data in a central repository for enterprise-wide access.

The interVue application was co-developed with Allied Domecq QSR and now is commercially available.

Currently, Allied Domecq QSR is using interVue-loaded PDAs to conduct field research across multiple sites. The interVue system transmits data directly to a consolidated warehouse for immediate analysis on decision factors such as origin/destination routes, time-of-day sales, and customer satisfaction.

interVue is aptly described by the slogan "Survey once, use many," because companies like Allied Domecq QSR can capture data for a host of analyses that can run independently at the departmental level, such as customer profiling, brand expansion and market preparation.

Commenting on the initial benefits of geoVue’s interVue, Denise Carleton, Allied Domecq QSR’s national director of market planning and research, said, "Early results from the system lead us to believe that interVue will substantially enhance both our network development analysis and product mix planning."

Carleton added that Allied Domecq QSR expects a significant enhancement across multiple operational areas as a result of the interVue rollout, including marketing, real estate, and operations, and stressed that any company needing to build up its base of customer data can also experience these cross-departmental benefits.