News
Issue #2003 - 02 (January 2003)
(Updated Jan. 16, 2003)

DEVICES

Motorola Introduces New Line of Mobile Phones

Motorola marked the 20th anniversary of its introduction of the first commercial mobile phone by unveiling a new line of mobile phones. The company introduced eight new models, five of which to be marketed globally. The phones are based on Global System for Mobile (GSM) technology. The new models include the V600, a clamshell-style phone with a larger color screen, integrated camera and Bluetooth connectivity; the E365 with embedded camera and voice messaging capability; the T725 which runs on faster EDGE (Enhanced Data for GSM Evolution) networks, and the lower end C350, priced around $100. Motorola said it would introduce new phones based on Code Division Multiple Access (CDMA) technology later this year. (Source: Reuters) 

MobileInfo Comments and Advisory: Motorola needs new phone models to bring life into its handset division. Constant rejuvenation of product line with new features has become necessary and Nokia has played that game well. Motorola may find it tough to catch up but it must be nimble, innovative and price-competitive to keep its position among handset manufacturers. Then it could get some premium for its brand name for reliability. However, new features are being given premium over reliability by those who are in the market - young active consumers. 

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