News
Issue #2003 - 16 (May 2003)
(Updated May 15, 2003)

APPLICATION SOLUTIONS & APPLICATION DEVELOPMENT

General Wireless Announces Partner Agreement With Microsoft

Stockholm, May 12, 2003 - General Wireless, a provider of mobile messaging products to mobile operators and enterprises, today announced it has signed an agreement for Microsoft Office Marketplace. 

The General Wireless' product SMS Executive which allows users to send SMS messages from Microsoft Outlook, will be included in Microsoft Office Marketplace. Microsoft Office Marketplace is an initiative by Microsoft linked to the launch of the new version of Microsoft Office. The aim is to add value for the Microsoft Office end users through partner company products. 

Sweden is the first market where Microsoft and General Wireless work together, but the agreement is global and can easily be extended to other markets. 

"We are happy to participate in Microsoft Office Marketplace. We are expecting a good success in the Swedish market with its high penetration of mobile phones and Internet, but we also hope to be able to leverage on Microsoft's global presence", says Anders Hardebring, Chief Executive Officer at General Wireless.

"SMS Executive adds value to Microsoft Office and to our customers and we look forward to working with General Wireless", says Robert Hägg, Product Manager for Microsoft Office.

With SMS Executive, a "New SMS" button is added in the Outlook toolbar and it is easy to use existing contacts and distribution lists in Outlook and Exchange to send SMS messages. The user can also receive SMS reminders from calendar appointments and high priority emails.

Source: Vendor press release

MobileInfo Comments and Advisory: SMS Executive should be a worthwhile feature in Microsoft office.

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