News
Issue #2003 - 27 (October 2003)
(Updated Oct. 22, 2003)

APPLICATION SOLUTIONS & APPLICATION DEVELOPMENT

New 3G Price Plans in Europe

Video mobile network 3 today unveiled a new £15 a month price plan that brings video mobile services within the reach of everybody in the UK with a mobile phone contract.

3 has also announced Football 500 and a new range of add-on content bundles, which combined with existing price plans, bring the full range of video mobile services, including video calling, to the 14 million* people currently on a monthly mobile contract.

VideoTalk 100: offering one hundred voice minutes a month, for a monthly commitment of £15. As with all the VideoTalk price plans, VideoTalk 100 is designed to be easy to understand and the voice minutes can be used within the UK to call any network, at any time. VideoTalk 100 offers great value to anyone who currently has a contract and spends £15 a month or more. 

Football 500: 3 also unveiled a monthly price plan designed for football fans. Football 500 is a £30 per month tariff that combines 500 voice minutes to any network at any time with unlimited football video highlights and text alerts. 3 now offers the most comprehensive mobile football service in the UK - with video highlights, including near live goals, from Barclaycard Premiership and UEFA Champions League games, as well as text alerts and team news.

Video for voice: with this innovative offer, customers signing up to any of 3's VideoTalk price plans will benefit from the 'Video for Voice' promotion, video calls within the UK for the same price of voice calls. Aimed at attracting customers to 3's video mobile network in the busy Christmas sales period, the offer means that for 3 months new customers can make video calls for the cost of voice calls and use video calls as well as voice calls from their monthly bundle. The offer applies to customer's initial 3months of a 12 month contract.

Add-ons: 3 is also introducing a range of add-ons designed to give customers the flexibility to customise their mobile package to deliver the best value. In line with all 3's price plans the add-ons are designed to be simple and easy to understand. They include:

Add text: Aimed at text users, the £5 per month add-on covers 75 outgoing text messages, bringing the cost per text down to 6.7p a text, a reduction of one third from 10p

Add football: For £5 per month, 3 customers can access unlimited football content, including Barclaycard Premiership and UEFA Champions League video clips, video and text alerts and team news. 
Add entertainment: unlimited access to 3's movies, classic comedy, and showbiz content for £5 per month.

Add Unlimited: Unlimited content for £10 per month - football, showbiz, movies, comedy, news, weather, location-based content and horoscopes, plus video content from MTV, including live lounge performances and Jackass.**

The new price plans and the three-month long promotion 'video for voice' will be available, from October 1st, 2003.

Bob Fuller, 3 CEO said: "Video mobile is here and 3 is the network that will be offering customers better value this Christmas and beyond. The new price plans are further proof of this commitment and they're also a significant step forward in the way that we charge for our services." 

Source: 3G.co.Uk newsletter

MobileInfo Comments and Advisory: 3 network in Europe may be setting the tone of prices that are required to get consumers to use these new services. They have the right strategy of persuading the sports enthusiasts to adopt these new service offerings. 

Note: This news release may contain forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and section 21E of Securities Exchange act of 1934 in USA. Similar provisions exist in other countries. There is no assurance that the stipulated plans of vendors will be implemented. MobileInfo does not warrant the authenticity of the information. Readers should take appropriate caution in developing plans utilizing these products, services and technology architectures.  All trademarks used in this summary are the property of their respective owners.