This timely report provides
you with the valuable information you need to profit in Mobile
Finance at this critical time for the industry by gaining
insights into:
- The factors which will lead to the take off of mobile
banking
- What branding issues operators and banks will face in
the next few years
- Value chain evolution - who will emerge as the key
players
- The best methods of achieving future proof, end-to-end
security issues
- How to best handle authentication and identification
issues
- What will emerge as the killer applications and when
they will be introduced
- Which new services will help banks increase their 'share
of wallet'
- The mobile banking device of the future - Phone or palm
top?
- How existing players will need to adapt to new
challenges (banks, card payment organizations)
- The future of telecoms banking
This report is essential reading for:
- Banking/Financial Companies - Learn how and when to
introduce the right kind of mobile services and avoid the
threats emerging
- Equipment Manufacturers - Discover the new services you
will be catering for and the products you will be expected
to provide
- Mobile Operators - Identify how to best profit in the
new banking landscape
- Content Providers - Understand the dynamics of the
mobile finance market and new style banking services
The Changing Landscape
Against a background of dramatic market growth in mobile
commerce, financial services organisations, operators and
equipment manufacturers are faced with an unprecedented set of
opportunities and challenges. For some players, the next 3-5
years could be a make or break episode in their corporate
development. Will the operators succeed in gaining a foothold
in the banking business? Do the banks in fact have a future in
the brave new world of mobile finance?
Under these circumstances, there is a clear need for
accurate and independent analysis of current trends and the
likely future outcomes. ARC Group's Mobile Financial
Services report does just this, by looking first at the
mobile commerce scene and then mapping the developments in the
value chain to enable a wide-ranging assessment of the future
market landscape. Key issues such as the role of partnering
and alliancing are discussed, and the evolution of mobile
finance is charted - from a simple information service to a
complete reengineering of the company itself.
One of the most pressing issues in the mobile commerce
market today is that of security -both for the organization
and the end user. In a situation where global standards are
still evolving, and where projects are often technology-led
rather than business-driven, this report takes a look at the
security questions that really matter, and assesses their
importance for the business and the user.
Mobile Financial Services: From Concept to Revenues provides
essential global market and forecast data for each region and
sector, and integrates these forecasts with strategic insights
which will help provide the competitive edge in the next five
years.
Figure 1.1: Mobile Financial Services Evolution
