• Opportunities and challenges facing industry players
• Strategies employed by the leading and most innovative market players (market entry, positioning, partnerships etc.)
• Evaluation of revenue generation and pricing models
• Analysis of the key content and applications driving the market
• Appraisal of the leading network technologies and platforms supporting the industry
• M-commerce and the payment and security systems to support it
• Market forecasts for wireless internet usage and revenues by region

This report is essential reading for:

• Any player who needs a clear and reliable understanding of the key issues, to put together a sound strategy or who wants an insight into developments and trends in this fast changing industry. Vital for companies aiming to offer new services to a demanding new type of mobile customer.
• Mobile operators/Service providers
• Content & Application providers
• ISPs
• Portals
• Equipment vendors
• Middleware companies

Wireless Internet Evolution
The emergence of the wireless internet has thrown up new opportunities and challenges in an already dynamic communications industry. This new market evolution is powered by the fast-growing mobile and internet markets. Riding on this wave of growth, the number of mobile data subscribers is expected to reach 182 million by the end of 2000 and is forecast to reach nearly 1.2 billion by the year 2005.

The wireless internet market with its new value chain has presented industry players with both opportunities and challenges. Players are pushed to seek new service offerings beyond their traditional industry roles and establish partnerships in order to maximize value creation and revenue generation.

For content and application provision, information such as news and weather have become ubiquitous. In their place, higher value content and applications such as mobile commerce and entertainment have emerged as strong contenders for high revenue generation and market interest.

Personalization of content and the optimization of the mobility and time and location-sensitive features are crucial in the relevance and take-up of wireless data services.

The deployment of packet-based GPRS and third generation networks suited for data would serve to provide greater capacity and interactivity. Improved versions of WAP and java-enabled systems would also provide greater levels of security, crucial to the take-off of mobile commerce which is expected to be a key revenue generator.

Wireless Internet: Applications, Technology & Market Strategies analyses the players, the value chain and the provision of services and products that define the dynamic market of wireless internet. It also looks at the market trend and forecasts that will shape the direction and growth of this burgeoning market.