Under the terms of the agreement, hotpalm.com will initially provide wireless auction solutions that will allow edeal’s customers to wirelessly place bids, access bid status along with auction management and purchasing via an Internet-enabled device. Customers can then look forward to such features as outbid notification, auction search, and browsing capabilities in the near future, the companies said. The final phase of implementation of the applications will enable users to view photos and access streaming video showing a 360-degree view of those items up for bid.

The m-auction service will be delivered to business-to-business customers, which will be followed by a customer application for virtually any wireless device.

"The partnership between edeal and hotpalm.com’s wireless platform will allow anybody to participate in auctions, at any time of the day, I am looking forward to the day when we run an auction during the half-time of a sporting event, with over 80,000 people bidding for a game-worn jersey from their seats, said Colin Webster, CEO of edeal.