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NEWS
Issue #2001 - 01 (Jan. 2001)
(Updated on Jan. 3, 2001)
TECHNOLOGY
iPal Introduces Highly
Personalized and Location Based Technology
After more than a year of
development and beta testing, iPal, Inc. has announced the availability of
its Dynamic Match Engine (DME). The new technology is designed for wireless
and telematic
enterprises that require the tools to create specific location and
personalized offerings.
Described as a taxonomy based matching solution, the DME matches large,
dynamic volumes of information to specific and user profiles.
Features of Dynamic Match Engine
- Manipulates data profiles and matches complex sets of data including
- Dynamic location information
- Specific sets of content
- Other profiles
- Targeted advertisements
- Detailed event information
- Specific commerce opportunities
- Wireless notification system
- A personalized location-based matching infrastructure
- A personalized real-time auction notification application
- A targeted advertising system (targets specific user profiles with
ad inventories)
- Future Applications (Pilot Programs)
- Auction notifications
- Timely headline alerts
- Wireless notifications
- Notifications are based on matches such as the Boolean queries and can
be delivered instantly to opt in users.
- Scalability enables the DME to support millions of users and
information simultaneously in real time.
- Implementation with legacy systems, with minimum costs.
- Taxonomy based interest profiles can be expanded substantially and
personalized in great detail.
- Web content from about 3000 sites can be matched against an interest
profile comprising of 300,000 specific preferences.
- Available in both iPal co-branded stand-alone client form and a
Web-based Personalization Service Provider (PSP) form.
For more information: www.ipal.com/about/news.shtml
Mobileinfo Comments and
Advisory: This appears as essential
software engine for m-commerce applications based location-specific information.
content providers should evaluate this.
Note: This news release may contain
forward-looking statements. Readers should take appropriate caution in
developing plans utilizing these products, services and technology
architectures.
All trademarks used in this summary are
the property of their respective owners.
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