Mobile Location Based M-Commerce to Generate $20-Billion by 2003, Study says

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NEWS
Issue #2001 - 04 (Jan. 2001)
(Updated on Jan. 24, 2001)

MARKET OUTLOOK

Mobile Location Based M-Commerce to Generate $20-Billion by 2006, Study says

Mobile location services currently offered include information, tracking, redirection of calls, mobile advertising, and m-commerce, but this is likely to change. According to a study published by Ovum, by 2006, m-commerce will dominate the location service market with a predicated value of $20-billion.

Findings of "Mobile Location Services: Market Strategies"

Location-based information services will continue to be popular, generating $4.7-billion in revenue in 2004, but will be surpassed by m-commerce with a value of $8-billion.
Mobile connections used for mobile locations services are forecasted to increase from 2 million to 560 million in 2006.
To maximize revenues, operators, location technology vendors, and content providers should offer personalized and easy to use services.
Mobile location accuracy should not be deemed tantamount to delivering successful services.

Advice
Companies involved in the provision of mobile location services need not wait for the definite technology to emerge before designing and deploying mobile location services. They would be well advised to utilize available technology to get the ball rolling now, said Jeremy Green, principal Consultant, Ovum. "Many applications can be well supported with low levels of measurement accuracy; if the applications and user interfaces are well designed," he added.

"Mobile Location Services: Market Strategies" also examines the following:

Technologies to be applied to mobile location services
Standards for mobile location services
Viable business plans
Investment
Affect of WAP, GPRS and 3G on the market
Regulatory issues

For more information:
www.ovum.com

Mobileinfo Comments and Advisory: We generally agree with the findings. 20 billion m-commerce in 2006 is achievable depending on what you count. Remember this is not net new business - part of it is diversion of online commerce - instead of doing it from a fixed connection you may do it while on the go. Also remember, only those purchases for which decisions are made on the spur of the moment will be done though m-commerce applications. Organization can not afford to ignore the inevitability of m-commerce. You can create valuable m-commerce experience for mobile users but key is in providing easy-to-use interface and enrich user's current experience.

Note: This news release may contain forward-looking statements. Readers should take appropriate caution in developing plans utilizing these products, services and technology architectures.

All trademarks used in this summary are the property of their respective owners.

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