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NEWS PRODUCTS, SERVICES & APPLICATIONS Alaska Airlines - Wireless Check-In Eliminates Paper Boarding Passes The competition is mounting among airlines to attract loyal customers with a cornucopia of value-added services via wireless devices. Most carriers, including Delta Air Lines, Northwest Airlines, United Airlines, and America West are offering frequent flyers wireless access to flight information via Web-enabled phones, two-way pagers, and PDAs.Confronted with such competition, Alaska Air Group has said that two of its carriers, Alaska Airlines and Horizon Air Industries, will be offering wireless check-in capabilities to passengers with Palm handhelds or Web-enabled cell phones. Initially, the Seattle-based Alaska Airlines will roll out service at Seattle-Tacoma International Airport, while Horizon Air has yet to announce details of its check-in service. Both airlines already offer passengers wireless access to flight schedules and frequent flyers information. The new service will let travelers check in for flights on their own. By downloading free software from the carrier’s Web site, a passenger can check in via their wireless phone at the airport. Once checked in, travelers can go directly to the designated gate, show photo identification, and board the plane. For those who wish to receive an actual boarding pass can do so by typing in an ID number at the automated ticket kiosk. The wireless check-in system was developed with the wireless-ASP Everypath, Inc. For more information: www.everypath.digitalenterprises.com/press&events/press&events.htmlMobileinfo Comments and Advisory: Airlines are getting serious about wireless. It is good to see a smaller airline get into the act - this signifies that it is not just for the bigger players. In fact, technology is becoming simpler to employ. Backend people support is important so that it is available in all airports - back to the local ireless network issue. Note: This news release may contain forward-looking statements. Readers should take appropriate caution in developing plans utilizing these products, services and technology architectures. All trademarks used in this summary are the property of their respective owners. NEWS
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