This is where the consumer electronic company hopes its new prototype active-matrix display will play a key role. The prototype unveiled last week takes advantage of organic electroluminescence (OEL) display technology, which allows for thin, bright monitors that respond well to fast-moving images. In addition, it is ideal for handhelds and mobile phones.

• Self-Luminous: Eliminates the need for backlight, which lends to extremely thin and lightweight displays.
• Wide viewing angle, highly luminant, and high contrast ratio: Ideal for a display system that acts as a connecting interface between the user and the content.
• Quick Response: Much faster response time than LCD thus making it suitable for displaying moving images.

Even though OEL promises to be about 20 percent cheaper to manufacture than LCD, liquid crystal display, technology used in today’s display devices, OEL has shown to have a lower life span than LCDs. New LCDs can operate for 10,000 to 15,000 hours, but OELs last only 5,000 hours, ZDNet News reported.

Even though device manufacturers would like to find a cheap replacement for LCD, it appears that OEL will have to continue to prove itself before it replaces LCD anytime soon.