• Location-specific information and applications include leisure and entertainment information, traffic reports, maps and directions, targeted advertising and promotions, interactive games, asset and vehicle tracking, telematics and network management systems.
• Global subscriber base is forecast to exceed 680 million users by 2006, representing 50 percent of all mobile subscribers and more than 70 percent of mobile Internet users.
• Revenues will grow from $2-billion at the end of 2002 to more than $18.5-billion by the end of 2006.
• Revenue growth will be generated from traffic stimulation, including charges for the delivery of content, charges for positioning the user, and m-commerce charges.
• The youth market will be the biggest users of the services, as they are less concerned with the inconvenience of small devices or security and privacy issues.
• Critical factors for success

• Interoperability: As applications become more complex, users will need an integrated interface to navigate between applications.
• Service aggregation: A package that includes content and location sensitive applications that are easy to access.
• Position Technology: Location-based services are currently made available via Cell-ID technology, which is cheap but offers a low level of accuracy. To meet the demand for accuracy, operators may move on to EOTD (enhanced observed time difference) and CDMA for the consumer market and A-GPS for the business market.
• Regulation: Regional regulatory bodies will affect how the services will be introduced.

"Mobile Location Services and Technologies" explores the opportunities of the mobile location services; how to develop the full potential of the technologies, and detailed profiles of leading industry players.

For more information: www.analysys.com