Conference Connection will provide conference "attendees with an innovative service to help them capitalize fully on the conference experience," said Lia Lornzano, president of IDG Executive Forum.

Intanda's Conference Connection is a wireless application that integrates with an attendees’ registration database via their cellular phone.

Opt-Service allows attendees to send and receive messages on their phone, request information personal meetings, without having to reveal their mobile phone number. Its easy-to-use interface enables conference organizers and sponsors to distribute important messages, such as speaker and schedule changes, to all attendees.

Commenting on the benefits of the application, Chris Misner, Intanda’s co-founder, said, "[the] Conference Connection facilitates one-to-one interaction among attendees to maximize personal networking. The service can drive substantial, new revenue for conference organizers who offer it as an innovative, high-impact sponsorship vehicle."