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News
Issue #2001 - 30 (July 2001)
(Updated July 25, 2001)
APPLICATIONS
Bell Mobility Subscribers Take in the Molson Indy
Perhaps you couldn't be one of the
170,000 racing fans that made their way to Exhibition Place in
Toronto for the 16th Annual Molson Indy, to experience the earth
vibrating beneath your feet and feel the air crackled with the
combustion of cars traveling at more than 300 km an hour, but Bell
Mobility was offering the next best thing. The Toronto-based telecom
was offering its subscribers the chance to follow all the action in
real time using their mobile phones.
Working with wireless software and infrastructure company Wysdom,
Inc., Bell Mobility launched a similar campaign, for racing fans
during the Montreal Formula One race in June, to rave reviews. When
it came to sponsoring the Toronto Molson Indy, the company did not
hesitate to offer users real-time access, again, to everything from
the team standings to unofficial results of the practice sessions to
late-breaking news during the three-day event, July 13-15.
The service was available throughout the event on Bell Mobility’s
wireless Internet browser service via a digital.com-ready phone.
Thus fans at the race or at home or in transit were able to cheer on
their favorite drivers and know the precise moment when Michael
Andretti raced across the finish line.
A bookmark was added to the Mobile Browser's 'What's New' and
'Sports’ sections to facilitate immediate access to complementary
and exclusive information about CART (Champion Auto Racing Team)
racing and the Molson Indy.
The wireless site Wysdom developed for Bell Mobility was
refreshed at least once every 60 seconds in order to provide users
with up to minute details about the Molson Indy, noted Kashif Hassan,
president and CEO of Wysdom. "The site was built in just two
weeks, using our patented rapid application development tool, MAP
blueprints (MBp).
The total number of hits for the event was nearly 15,000,
compared with 16,500 during the Formula One, according to Andrew
Cole, manager of Media Relations for Bell Mobility.
"We will definitely be incorporating this kind of feature
with other events in the future, as it demonstrates the capabilities
of the technology and is a great leveraging tool to augment our
sponsorship commitment," he added.
For more of formation: http://www.bell.ca/en/about/news/releas/
Mobileinfo Comments and Advisory: This
type of wireless entertainment does have a few fans and it is great
for an ad splash. 15,000 hits for the event is not an impressive
number. It also does not fill up the piggy bank that Bell
Mobility needs. On long term basis, wireless entertainment is a
serious application portfolio that will grow gradually but
slowly.
Note: This news release may contain
forward-looking statements. Readers should take appropriate caution in
developing plans utilizing these products, services and technology
architectures. All trademarks used in this summary are
the property of their respective owners.
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