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News
Issue #2001 - 30 (July 2001)
(Updated July 25, 2001)

MOBILE LIFESTYLE

Dockers’ Mobile Pant For Men On-the-Go

Enterprises outfitting their mobile professionals with gear now have to consider not only the type of device, voice-activated versus handheld, but also the appropriate attire, mobile pants or traditional kakis. Known for promoting casual business dress, Dockers® of San Francisco will be introducing a new line of causal pants for men next month, to be known as the Mobile™ Pant. The pants were designed with the mobile professional, who stuffs their pockets with a cellphone, PDA, and pager along with a check book and a fat wallet, in mind.

"Mobile technology has become a way of life," commented Maureen Griffin, consumer marketing director for Dockers. "The Dockers Mobile Pant is keeping in step with the needs of consumers and their hi-tech, mobile lifestyle by providing them with a stylish and easy way of carrying the tools of the trade."

Dockers’ Mobile Pant is described as the ultimate in convenience, no more belt clips or bulging pockets. Upholding the Dockers' signature business wear look, stylish yet causal, the Mobile Pant is outfitted with invisible stowaway pockets, for carrying multiple mobile devices along with personal items, such as keys and airplane tickets. There are seven pockets in all.

Pockets are at the heart of the design

  • Customized mesh pocketing replaces the standard side pockets, which are deep enough for larger items, such as a checkbook or airline tickets
  • Within the right front meshed pocket is a ‘hidden zip vault pocket’ for valuables, like keys and loose change
  • Stowaway seam pockets with invisible zippers, line the sides of each pant leg, which are ideal for carrying mobile devices
  • Two back pockets, add a touch of class as well as functionality

To promote the true practicality of the Mobile Pant, Dockers has partnered with mobile device manufacturers Compaq and Motorola. Throughout the year, the companies will showcase the real-life functionality of the Mobile Pant along with some of the latest mobile devices, Compaq’s iPAQ PocketPC and Motorola’s cellphones. Multi-faceted marketing initiates are planned, such as Web promotion, sweepstakes and print and television ads that will use computerized X-ray techniques.

For companies that support Dockers’ argument that causal business attire increases employee productivity and morale, the Dockers Mobile Pant may be written into their casual dress code as a must have item in every employee’s wardrobe.

For more information: http://www.levistrauss.com/news/

Mobileinfo Comments and Advisory: We were so excited by this news story that we created a special category - mobile lifestyle. At one time, we thought that hardware form factor must fit the size of pockets that mobile workers have. We were wrong!. It appears, now,  that your clothes will fit the handheld form factor. What Palm could not or did not have to do, Compaq's iPAQ has already achieved. 

Note: This news release may contain forward-looking statements. Readers should take appropriate caution in developing plans utilizing these products, services and technology architectures.  All trademarks used in this summary are the property of their respective owners.


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