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News
Issue #2001 - 41
(October 2001)
(Updated Oct.
12, 2001)
INFRASTRUCTURE, PRODUCTS & SERVICES
Plazmic – a startup, announces
Mobile Media Engine and Plazmic Workshop Start for the Wireless
content
The announcement made by Plazmic is
the availability of the Plazmic Media Engine and Plazmic
Workshop Start. The XML and Java ) technology-based software
provides content developers with the products to create and deploy
graphically rich, interactive and animated content to mobile devices
over today's wireless networks.
Disney-i customers can access a
graphically enhanced, interactive and animated version of
"Magical Fortune" using Plazmic Media Engine, a wireless
media player based on Java technology. Magical Fortune is a
popular entertaining Disney character-matching horoscope service
accessed by mobile customers through Disney-i on the NTT DoCoMo
i-mode network. The service elevates the mobile customer experience
to one that has never been seen before.
Plazmic Media Engine allows mobile
customers to view and interact with rich dynamic graphics and
animation on wireless devices with memory footprints as small as
10KB. The Plazmic-powered rich mobile media service enables Walt
Disney Internet Group Japan to deliver a more engaging mobile
experience over today's wireless networks.
"We are thrilled to help Walt
Disney Internet Group Japan enable the delivery of compelling
entertainment services that will enhance the enjoyment of Disney-i
subscribers," said Keith Bates, Chief Executive Officer,
Plazmic Inc. "The deployment of Plazmic Media Engine on
Disney-i is a milestone and great complement to the capabilities of
our Mobile Media Platform. Walt Disney Internet Group Japan has
historically been an innovator and leader in creating entertaining
services and this clearly demonstrates their leadership position in
mobile content." Plazmic Media Engine enables leading wireless
content providers like Walt Disney Internet Group Japan to connect
with subscribers on 2G and 3G networks using rich graphics,
animation and interactivity. Richly animated wireless content run on
Plazmic Media Engine helps customers graphically extend brand, build
compelling new wireless services and create engaging experiences for
their subscribers.
"Customers demand exciting
wireless experiences," added Jay Steele, President and Chief
Technology Officer, Plazmic Inc. "Plazmic's Mobile Media
Platform is built on Java and industry-standard XML-based graphics
technologies, making it easy for Walt Disney Internet Group Japan to
rapidly create and deploy dynamic rich media entertainment services
for its customers."
As the development tool set, Plazmic
Workshop Start streamlines the graphics creation process by allowing
content developers to create, edit and test content prior to
deployment on wireless devices. Plazmic Workshop Start uses a subset
of Scaleable Vector Graphics (SVG), the open-standard vector
graphics language for content definition. Content developers
can create exciting and engaging content once and deploy it globally
across multiple device types.
Dynamic and animated graphics built
using Plazmic Workshop Start run on Plazmic Media Engine, a wireless
media player. Plazmic Media Engine enables mobile subscribers
to view and interact with rich graphics and animation on wireless
devices such as mobile phones with memory footprints as small as
10KB. Plazmic Media Engine is embedded or downloaded onto wireless
devices and boasts features including support for numerous SVG
features, audio and it provides digital rights protection.
Solutions built on the Plazmic Mobile
Media Platform support existing 2G network standards and scale into
next generation 2.5G and 3G networks. The patent-pending Plazmic
Mobile Media Platform is network and device independent.
"The availability of Plazmic
Workshop Start and Plazmic Media Engine marks a paradigm shift in
the way content for the wireless Web is created and deployed,"
says Jay Steele, CTO and president, Plazmic Inc. "Plazmic's
software targets the demands of wireless subscribers and the needs
of the wireless content provider. Our Mobile Media Platform paves
the way for companies to put their imagination into overdrive and
build, deploy and run compelling content offerings and applications
that respond to the exploding wireless mobile market."
Plazmic Workshop Start benefits
include:
- The creation of wireless content
quickly
- The ability to test content on a
workstation before deployment to wireless devices
The ability to confidently create
graphically rich content based on open standards
Support for i-mode pictograms
The Plazmic Media Engine benefits
include:
- A network proven solution for
wireless content delivery
The ability to differentiate content
from today's text and static-based images
The ability to deliver compelling
content on mobile devices
Enabling customers to build and
extend brand awareness
Mobileinfo Comments and Advisory: Plazmic's
Media Engine is worth looking at by wireless content developers. It
appears to have good design features. We like their approach to smaller
footprint that will conserve memory requirements in smart phones and
network bandwidth while sending applets across the network.
Note: This news release may contain
forward-looking statements. Readers should take appropriate caution in
developing plans utilizing these products, services and technology
architectures. All trademarks used in this summary are
the property of their respective owners.
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