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News
Issue #2001 - 42 (October 2001)
(Updated Oct. 17, 2001)

MOBILE LIFESTYLE

Wireless Tech entering Sports Arena

Wireless software vendors Fanlink and Worldzap each have developed wireless services designed specifically for the mobile savvy sports fan.

Fanlink Debuts Wireless Service at Louisiana Superdome
Over 3,500 New Orleans Saints’ fans seated in the Superdome were able to use their own cell phone or PDA to order their fast-food munchies without missing a single play.

To access the service, users had to open an account, either through Fanlink’s Web page or at a special kiosk at the Superdome, providing their credit card billing address, cell phone number and seat location.

For those who wanted their box food ready when they arrived at the stadium or, say, in the middle of the second quarter, they could simply preorder it using their wireless device.

In the near future, the company expects to enhance the service platform to enable fans to purchase and redeem tickets and get game statistics, out-of-town scores and instant replays.

Based on fan enthusiasm, the company hopes to expand the service to stadiums and auditoriums across the nation.

Worldzap offers Formula 1 VIP Guests a Unique Wireless Service
As a principal sponsor of the BMW.WilliamsF1 Team, Compaq Computer Corporation commissioned Worldzap to deliver a variety of applications to run on the iPAQ Pocket PC for their VIP guests at the Grand Prix. Worldzap’s advanced mobile service offered guests personalized content, for example, entertaining applications included a video welcome from the BMW.WilliamsF1 Team drivers Ralf Schumacher and Juan Pablo Montoya, animated 3D laps around the circuits, and graphics of starting grids updated and delivered to the device after each Saturday qualifying session.

"By using the iPAQ with this specially created content for our hospitality and press program, we

let customers and media participate in the great experience of the Formula 1 world from the day they arrived," said Andrew Collis, worldwide Formula 1 Sponsorship Director - Compaq.

For more information: http://www.fanlink.com http://www.worldzap.com

Mobileinfo Comments & Advisory: This is a useful application that will add small incremental value to the fun potential of wireless. We do not think that it will add enough ARPU to the wireless service providers. 

Note: This news release may contain forward-looking statements. Readers should take appropriate caution in developing plans utilizing these products, services and technology architectures.  All trademarks used in this summary are the property of their respective owners.


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